Switching from WordPress to Webflow in 2025: The Ultimate Migration Guide

Aran Joyce•

3 min read

Switching from WordPress to Webflow in 2025: The Ultimate Migration Guide

Thinking about moving your website from WordPress to Webflow?

You’re not alone. WordPress has long dominated the CMS world, but Webflow’s combination of no-code design freedom, built-in security, and blazing-fast performance is swaying more businesses and creators every year.

In this comprehensive guide, you’ll learn exactly how to switch from WordPress to Webflow. We’ll break down the migration process, compare the two platforms, and answer all the big questions—so you can confidently take your website to the next level.

I’ll cover two approaches to migrating, traditional route - manual csv and collection mapping and then using AI and MCP servers to do it for you.

Why Migrate from WordPress to Webflow?

A Changing Website Landscape

The web is evolving quickly. While WordPress has served millions well, pain points are stacking up: plugin compatibility headaches, recurring security vulnerabilities, performance issues, and the sometimes steep technical learning curve for non-developers.

To add to this mess, the CEO of wordpress and a popular wordpress hosting company are caught up in a lawsuit.

Advantages of Webflow Over WordPress

  • Visual, Code-Free Design: Design and customize without plugins or coding.
  • Security Built-In: No need to manage updates or third-party security.
  • Hosting & Performance: Lightning-fast hosting, global CDN, no server management.
  • SEO-Friendly: Clean code, customizable meta tags, easy 301 redirects.
  • Workflow Efficiency: Much easier client hand-off and collaborative design.
  • Closed Source: Webflow is a business that operates for a profit, it is in their interest that your site and hosting is reliable and fast.

Disadvantages

  • Closed Source: Only employees can edit the code. Wordpress is open-source this is a pro and a con.
  • Plugin Support: Wordpress has a vast marketplace for plugins, anybody can make one. Webflow has an app marketplace but it is not as extensive and apps are reviewed and approved by Webflow.

Industry Trends Driving Migration

  • Increasing costs and technical debt of maintaining WordPress stables.
  • More brands demanding mobile-responsive, no-code front ends that non-developers can manage.
  • Shifts in agency offerings toward Webflow for flexibility.

Comparing WordPress and Webflow: Which is Best for You?

Design Flexibility

  • WordPress: Theme/template-based, extensive plugin library.
  • Webflow: Pure drag-and-drop, fully custom designs, app marketplace.

Plugins & Extensibility

  • WordPress: 50,000+ plugins (but can cause conflicts, bloat and security problems).
  • Webflow: Integrations/embeds, but intentionally less reliant on plugins for stability and security.

Security

  • WordPress: Must update core, themes, plugins regularly.
  • Webflow: Secure hosting, automatic updates, built-in SSL.

Performance

  • WordPress: Dependent on host and plugins.
  • Webflow: Optimized for speed, global CDN included.

The AI Assisted Step-by-Step Migration Process

Cut this tedious task down to only a couple of hours work. (Depending on features/complexity of your wordpress site)

This only moves the content and creates the CMS items but it will leave the design and any additional functionality up to you.

More of this could be automated but this process cut the migration time down significantly.

1. Get an MCP client

2. Set Up MCP servers

  • Webflow (required)
  • Wordpress (not required)

Use Smithery.ai if you need are finding it hard to set this up.

3. Define CMS Entities for Webflow

  • If wordpress is connected, the AI will be able to create these based on the wordpress database tables.
  • If not connecting wordpress, you will need to scrape your own site.

3. Create Designs in Webflow

  • Create designs for static pages and for collections (create designs with AI using Relume)
  • Map fields to designs in Webflow for collections

6. Preserve SEO & Set Up Redirects

  • List all original URLs (old site’s sitemap)
  • In Webflow, set up 301 redirects to preserve traffic and SEO rankings.
  • Be sure to ask ai to set up the required seo fields (meta title, description etc)
  • Submit your new sitemap to Google Search Console post-launch.

7. Finalize and Launch

  • Test your new website thoroughly: navigation, links, contact forms, interactive elements.
  • Point your domain to Webflow.
  • Monitor analytics—compare traffic, rankings, and speed to your old site.

Why bother with the Webflow MCP?

This will save a bunch of time clicking around in webflow’s interface and preparing your csv files for import.

Still be cautious, AI can hallucinate things and go off track, one day I hope it can handle the whole flow or just manage the website for us.

The Complete Step-by-Step Migration Process

Not ready to embrace AI? Here’s how to move your site from WordPress to Webflow, step by step.

1. Prepare for Migration

  • Backup your full WordPress website.
  • List all pages, posts, and assets to migrate.
  • (Optional) Benchmark performance and SEO rankings (record key metrics).

2. Rebuild Your Design in Webflow

  • Recreate your WordPress design in Webflow’s designer.
  • Take this opportunity to refresh your site UX and branding.
  • Need help? Contact me.

3. Export Content from WordPress

  • Use WP All Export or similar plugins.
  • Export all posts, pages, and custom fields (CSV or XML format).
  • Prepare images for manual upload or automated import.

4. Import Content into Webflow CMS

  • Use Webflow’s CMS importer.
  • Map exported fields (title, slug, content, custom fields) to Webflow fields.
  • Check for formatting issues; upload media assets.

5. Handle Images & Media

  • Export images from WordPress Media Library.
  • Upload media to Webflow assets manager.
  • Update image URLs in migrated posts/pages.

6. Preserve SEO & Set Up Redirects

  • List all original URLs (old site’s sitemap).
  • In Webflow, set up 301 redirects to preserve traffic and SEO rankings.
  • Customize page and post meta titles, descriptions, and alt tags.
  • Submit your new sitemap to Google Search Console post-launch.

7. Finalize and Launch

  • Test your new website thoroughly: navigation, links, contact forms, interactive elements.
  • Point your domain to Webflow.
  • Monitor analytics—compare traffic, rankings, and speed to your old site.

FAQs: WordPress to Webflow Migration

Why should I migrate from WordPress to Webflow?

Webflow offers a modern, visual, and secure environment, freeing you from plugin maintenance and technical headaches while unlocking design flexibility.

Will migration harm my SEO?

Not if best practices are followed. Preserve all URLs you can, set up 301 redirects, and restore on-page SEO data. Most successful migrations result in equal or improved rankings.

How do I export and import content?

Use export plugins for WordPress and Webflow’s CMS importer to move data efficiently.

What about my images?

Export from WordPress, upload to Webflow, and relink as necessary.

Should I do this myself or hire an agency?

If your site is large or customized, a professional can save you time, stress, and avoid costly errors.

Webflow Migration: Pro Tips

  • Clean up old content and images during migration; don’t move what you don’t need.
  • Take the opportunity to improve site structure and navigation.
  • Check third-party integrations and replace or rebuild as necessary.
  • Verify mobile responsiveness after migration.
  • Consult Webflow University or a certified Webflow expert for complex builds.

Conclusion

Switching from WordPress to Webflow in 2025 is smart and achievable. With the right process, you’ll enjoy a faster, more secure, and easier to manage site—plus a smoother workflow for your content team.

Whether DIY or with expert help, migration is an investment in your digital future. Ready to make the move?